Secretary, Christian Children's Fund of Canada (CCFC) Board of Directors
Michele McKenzie was appointed to the Christian Children’s Fund of Canada Board of Directors in June 2012. Today she acts as Secretary to the Board and member of the Governance Committee. The Principal of Waverley, N.S.-based management consulting firm McKenzie Strategies, has worked for clients such as The Trans Canada Trail and Tourism Nova Scotia.
In 2016, she was a senior consultant with a ‘Building Economic Sustainability Through Tourism’ project in Amman, Jordan, where she developed marketing and corporate strategies for the Jordan Tourism Board. These days, she’s completing a one-year Fellowship at Harvard University’s Advanced Leadership Initiative in Cambridge, Mass.
Michele has a solid reputation for getting marketing results, strategic thinking, building leadership capacity and executing transformational change in senior roles at the Nova Scotia Department of Tourism, Culture and Heritage; the Nova Scotia Economic Renewal Agency and the Canadian Tourism Commission (CTC, now Destination Canada). As the President and CEO of the CTC from 2004 to 2013, she led Canada’s international tourism marketing program and brand development. During her tenure, the Canada brand was recognized by globally based Futurebrand's “Country Brand Index” as one of the top two country brands in the world (rising from a number-12 rank).
Acclaimed for her business acumen, Michele has won numerous awards and accolades, including being recognized as one of Canada's Most Powerful Women - Top 100 by the Toronto-based Women’s Executive Network and being named one of the “10 Most Influential Leaders In Canada’s Hospitality Industry in the Past 25 Years,” by Toronto-based Hotelier magazine. In November 2016, the Canadian Board Diversity Council announced the marketer as a Diversity 50 2016 Board candidate.
Michele holds an ICD.d designation from the Institute of Corporate Directors and is a Director of the Nova Scotia Liquor Corporation and the Property Valuation Services Corporation. The graduate of Dalhousie University in Halifax also holds an honorary degree from Humber College in Toronto. In her spare time, she enjoys cooking and hiking.