Christian Children’s Fund of Canada Combats Child Poverty with Northern Lights Direct
Toronto, ON (February 10 2015) - Christian Children’s Fund of Canada (CCFC) has once again teamed up with leading brand direct response agency, Northern Lights Direct, on a new direct-response campaign, on air nationwide.
Shot on location in Paraguay, the project titled “A Child’s Eyes” sheds light on the impoverished conditions affecting children in that country – and beyond.
“Child poverty continues to be a global issue that must be faced head-on,” says David Callan, Director, Marketing at Christian Children’s Fund of Canada. “We have chosen to join forces with Northern Lights Direct again because they are effective at inspiring hope in our viewers and putting out a call to action.”
Creating these commercials was an eye-opening and rewarding experience for Robert Ian French, President of Northern Lights Direct. "I commend CCFC for their tireless commitment towards easing child poverty around the world. As their direct response partner, our mission is to motivate people watching these stories to become child sponsors and see for themselves how fulfilling sponsorship can be.”
The direct response television campaign consists of 120- and 60-second spots which drives donors to a 1-800 number and URL (www.sponsorme.ca) to sponsor a child in need. Northern Lights Direct is also managing the Canadian television media buy.
Northern Lights Direct is a leading brand direct response marketing agency with offices in Toronto and Chicago. Services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response online marketing. The Art & Science of the Sell. www.northernlightsdirect.com.
Christian Children’s Fund of Canada is a member of ChildFund Alliance, a worldwide group of 12 child-focused development organizations working in 58 countries to implement long-lasting and meaningful changes for children and families. For more than 50 years, CCFC has been helping children and families of all faiths move from poverty to self-reliance.CCFC supports children and communities in Burkina Faso, Ethiopia, Ghana, India, Nicaragua and Paraguay. Currently, CCFC has over 50,000 children sponsored, benefiting more than 500,000 people around the world.
Visit www.ccfcanada.ca and look for us on Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIn.
For media interviews, please contact:
Bonar Bell,Communications Manager, Christian Children’s Fund of Canada